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    • Home
    • About me
    • Buyers Guide
    • Sellers Guide
    • Neighborhood Overview
      • Alamo
      • Blackhawk
      • Concord
      • Danville
      • Diablo
      • Lafayette
      • Moraga
      • Orinda
      • Pleasant Hill
      • San Ramon
      • Walnut Creek
    • Contact us
  • Home
  • About me
  • Buyers Guide
  • Sellers Guide
  • Neighborhood Overview
    • Alamo
    • Blackhawk
    • Concord
    • Danville
    • Diablo
    • Lafayette
    • Moraga
    • Orinda
    • Pleasant Hill
    • San Ramon
    • Walnut Creek
  • Contact us
Hana Habibi

Sell Smart. Buy Bold. Live Well.

Sell Smart. Buy Bold. Live Well. Sell Smart. Buy Bold. Live Well. Sell Smart. Buy Bold. Live Well.

Sellers Guide

Why Work with a Realtor

  • Professional guidance to price competitively and reduce time on market.
  • Access to a broad network of buyers and agents.
  • Expert marketing strategy, including professional photography and staging.
  • Negotiation expertise to protect your interests and maximize proceeds.
  • Coordination of inspections, disclosures, and closing logistics.


If you’d like a complimentary, no-obligation market analysis, contact us below.

First Steps: Getting Ready to Sell

The journey begins with clarity about your goals and timeline, so you can move when you’re ready and with the right plan in place. Understanding your equity helps you anticipate net proceeds and plan for next steps. A thorough decluttering and organization session creates a neutral canvas that helps buyers envision living in the space, while addressing safety and maintenance issues eliminates obvious buyer concerns. As you consider upgrades, focus on high-ROI improvements that enhance appeal without overbuilding for the neighborhood. We’ll start with a pre-listing consultation to tailor a personalized plan for your property and objectives.

Home Preparation and Staging

Creating a strong first impression starts long before buyers walk in the door. A deep clean, depersonalization, and a fresh, neutral palette set the stage for buyers to imagine their life in the home. Curb appeal matters just as much as the interior; a tidy exterior, refreshed entry, and well-maintained landscaping invite buyers to explore further. Small upgrades—like updated hardware, fresh paint, and improved lighting—often yield noticeable returns. Professional photography, video, and 3D tours capture the property’s best angles and reach a wider audience. If you opt for a pre-listing inspection, it can reveal issues you’re prepared to address upfront, potentially speeding the process later. A thoughtful staging plan, whether in place or with tasteful rentals, can help buyers see the full potential of the space.

Pricing Your Home

Pricing is the fulcrum of a successful sale. A comprehensive competitive market analysis compares your home to recent sales, current listings, and broader market trends to establish a price that attracts qualified buyers while protecting your investment. We’ll explore pricing strategies that fit the moment: competitive pricing to generate activity, a strategic slight underpricing to spur multiple offers when appropriate, or a well-justified market-rate price paired with a robust marketing plan. Time on market is a key consideration, as is buyer sensitivity to interest rates; we’ll craft a strategy that reflects current conditions and your goals. Importantly, price adjustments will be guided by solid data and market feedback, not emotion, and we’ll monitor the market to adjust as needed.

Marketing Your Home

A compelling, multi-channel marketing plan showcases your home to the right buyers. We pair professional photography with engaging video and, where appropriate, 3D tours to highlight layout, flow, and special features. The listing copy emphasizes unique attributes, recent upgrades, energy efficiency, and neighborhood amenities to tell a story that resonates with buyers. Our reach extends beyond MLS to targeted digital advertising, social media, and our local network, ensuring maximum exposure. Showings and open houses are scheduled with flexibility to meet market demand, and printed property brochures provide handy takeaways for buyers and agents. A strategic “Coming Soon” period can build anticipation and gather initial feedback before the full market launch.

Showing and Open Houses

To capture serious interest, we create a show-ready environment that’s bright, clean, and welcoming, with a neutral scent and unobtrusive ambiance. We help protect your belongings by securing valuables and sensitive items, while remaining flexible with scheduling to maximize buyer traffic. After each showing, we collect feedback to gauge buyer sentiment and refine our approach if needed. Open houses are planned thoughtfully based on neighborhood dynamics and market conditions. If you have pets, arranging care during showings minimizes distractions and safety concerns for visitors.

Offers, Negotiation, and Accepted Offer

When offers arrive, we review them carefully, weighing price, contingencies, financing, appraisal risk, and closing timelines. We ask the right questions to understand the buyer’s position and readiness, which informs our negotiation strategy. Our goal is to secure terms that maximize value while ensuring a smooth path to closing, including favorable inspection and financing contingencies and realistic timelines. If multiple offers come in, we present options with a clear view of tradeoffs, helping you choose the best overall terms rather than focusing solely on price. Once you accept, we guide you through escrow, disclosures, and the transition toward closing, while keeping you informed every step of the way. Common contingencies to be aware of include financing, appraisal, home sale, and inspection contingencies.

Disclosures and Repairs

Transparency is essential to a smooth, legally sound transaction. We’ll provide a comprehensive checklist of mandatory disclosures required in your location, outlining known issues, past repairs, and compliance history. Decisions about repairs versus credits are weighed against buyer expectations, timing, and cost, with the aim of protecting you while maintaining market appeal. If your property is part of an HOA, we’ll supply current rules, fees, and compliance information. Keeping receipts and permits for significant improvements ready can streamline due diligence and bolster buyer confidence.

Timeline and Checklist

A well-structured timeline keeps you on track from pre-listing prep to closing. Starting with six to eight weeks of prep, repairs, staging, and professional photos sets the stage for a strong market entrance. Four to six weeks before listing, we finalize pricing, launch marketing, and begin showings. During the on-market phase, we maximize exposure, gather feedback, and adjust as needed. When offers arrive, we review, negotiate, and select the best terms. In escrow, inspections, disclosures, and appraisals unfold toward a final walkthrough and closing. A downloadable checklist helps you stay organized at every milestone.

Seller Resources

Access to accurate home valuations, market reports, and mortgage guidance empowers you to make informed decisions. We provide a free valuation, neighborhood market updates, and assistance with mortgage payoff questions. Neighborhood insights—covering schools, amenities, commutes, and recent comps—help you contextualize your property in the broader market. Use our downloadable tools to stay organized and informed as you move through the selling process.

Get Home Valuation

Wondering what your home could fetch in today’s market? We provide a comprehensive, no-obligation valuation along with a customized plan to maximize value. To get started, you can schedule a valuation by calling or emailing us or using our online form. We’re ready when you are.

Contact Us

If you’re curious about typical timelines, ROI on common improvements, the trade-off between selling as-is versus making repairs, how closing costs are calculated for sellers, or how appraisals interact with offers, you’ll likely find answers here. Have questions? We'd love to hear from you. Contact us today and we'll get back to you as soon as possible.


Thinking about selling? Get in touch

Hana Habibi

DRE#02366739


Keller Williams Realty Danville 

601 Sycamore Valley Road W 

Danville, CA 94526


Each Office Is Independently Owned & Operated



Copyright © 2025 Hana Habibi - All Rights Reserved.




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